A modern day classic, located in the heart of Mayfair
Opened by Richard Caring in November 2011 and located in South Audley Street just off Grosvenor Square in the heart of Mayfair, 34 Mayfair serves carefully sourced meat and seasonal game, as well as lighter dishes, fish and shellfish. Classing itself as a “grill” restaurant, the centrepiece of the kitchen is a bespoke charcoal grill, also known as a parrilla, imported from Argentina, which is fed by natural fuels. Beef plays an important role at 34 Mayfair and includes Bridge of Allan dry-aged grass-fed, A5 Japanese Wagyu, USDA prime, and pure heritage breeds from nutrient-rich limestone meadows in the Yorkshire Dales.
Martin Brudnizki Design Studio’s inspiration for 34 Mayfair involved English, Edwardian and Art Deco styles. The result is seductive, sophisticated and established… the dark polished oak parquet floor feels like it’s seen centuries of footsteps. There are also hints of New York’s Upper East Side about this restaurant, with its colourful contemporary art collection balancing perfectly with the understated elegance. A great deal of time was spent sourcing and creating bespoke items for the restaurant including the Turnbull, a wonderfully practical but equally beautiful copper and silver vessel adorned with bull’s heads to keep the steaks warm on the table. Steak knives were sourced in France, linen in Italy, and the napkin rings, Edwardian-style lamps, crystal rock glasses, onion ring holders and ice buckets (both complete with bulls’ heads) and menu covers are all bespoke.
The bar, at which guests can dine or enjoy an aperitif before dinner, has been garnering awards and is also host to the house pianist every Sunday to Wednesday evening. In December 2013, the private room on the first floor, The Emin Room, opened. Tracey Emin’s first collaboration with 34 Mayfair was to design the doggy boxes, which incorporate a picture of Roxy, Richard Caring’s German Shepherd dog. The Emin Room is adorned with her signature neons and a stunning collection of charcoal drawings.