Liberty London at 34 Mayfair
“Garden of Beauty”
A collaboration from 34 Mayfair and Liberty London
We have partnered with iconic British brand Liberty London to create a bespoke print exclusively for the restaurant. The 34 Mayfair x Liberty London collaboration will see the exquisite new pattern cover our South Audley Street awning. The limited edition print, entitled Garden of Beauty, has also been turned into a cushion, which will feature within the restaurant.
The Garden of Beauty print is inspired by mid 1960’s oriental flowering trail designs, which in turn were inspired by the motifs of the 1920’s. The print has been reimagined using two references from Liberty London’s vast archive of over 40,000 patterns, started in the 1880’s when Liberty London began producing its own pattern books. Garden of Beauty features oversized chrysanthemums, peonies and foliage in rich pink, blue, ochre and turquoise hues to create a dense, exotic flowering jungle. The intricate pattern is both striking and intense; busy to the eye but harmonious. Despite its historic heritage, Garden of Beauty is remarkably contemporary.